Serena Williams Donates Profit Funds To Black Small Business Owners By Selling Jewelry


Serena Williams

Tennis Great Serena Williams has always been a helping hand person in the African-American Community. Notably, Williams aims to empower black people in the business world. In the middle of the Black Lives Matter Protest and Coronavirus pandemic, Serena Williams decided to provide relief funds to Black small-business owners. 

Fashion designer Serena Williams unveiled her first-ever Jewelry collection in November 2019. Moreover, Serena Williams Jewelry offers beautifully crafted necklaces, bracelets, rings, and earrings that transcend natural beauty and confidence.  

Serena Williams once said, “This collection is a beautiful celebration of strong women in my life and around the world. I’m so grateful for the opportunity to bring a little sparkle and joy to special moments. I hope my jewelry designs inspire people to love themselves, belief in themselves, and of course, treat themselves.”

Serena Williams

A Symbol Of Serenity And Unity- Serena Williams Jewelry 

Coronavirus pandemic has affected far more people all around the world and also made an impact on the business world. On the other hand, the George Floyds justice protest made mild inflation in black people’s lives.

Recently, Serena Williams Jewelry has announced, “Our exclusive capsule Unstoppable is here! Now through August 5, we’re proudly donating all net proceeds of our Unstoppable Collection to Opportunity Fund’s Small Business Relief Fund, to provide support directly to black small-business owners.”

Furthermore, the necklace engraved with the word unstoppable. “The design is a polished circle — a symbol of serenity and unity — with one glittering round diamond.

Serena Williams

We thought a lot about which single, meaningful word would energize us most right now…We chose “unstoppable” because it’s so optimistic and strong — and who doesn’t need that kind of inspiration?⁠”  The cost of the necklace is $100. Besides, all profits from selling will go to black small-business owners’ relief fund.

Read More: Serena Williams And LeBron James Work Hand In Hand To Empower Black People

The fund plans to empower black women, people of color, and immigrants. According to the fund’s website, Serena Williams’ support will help small-business owners in three ways, Loan Payment relief, Affordable Capital, and Expert Advice.


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