“Primary Goal Is Still To Invest Into Children And Their Future”: Novak Djokovic Raises 100K To Build Schools In Serbia


Novak Djokovic

World No.1 Novak Djokovic and his wife Jelena Djokovic have been helping people in need for a long time. Significantly, the Serbian couple is giving importance to child education. However, Novak Djokovic has launched a campaign to open the schools in two villages. 

Tennis player’s charitable trust is contacting a Season of Giving campaign for the third time in a row. 

Novak and Jelena have a plan to raise €100,000 to open a preschool in Serbian villages, Vajska and Ljubis. And the celebrity pair will match all donations. 

Novak Djokovic and Jelena Djokovic

Novak Djokovic and Jelena said, “Considering the current pandemic situation, this year, we primarily focused on healthcare, and with our donations, tried to assist the healthcare institutions in Serbia. However, our primary goal is still to invest in children and their future.” 

Serbian duo continued, “Our country is full of real little gems, but unfortunately, in smaller places, they often cannot develop their full potential because they do not have access to early education.”

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“Decided To Double Every Donation You Make This Year Again”: Novak and Jelena Djokovic 

Novak and Jelena Djokovic have invested € 13millon over 14 years in child education programs and projects. Mostly, construction and adaptation of preschools to create a safe environment for the next generation. 

The Coronavirus pandemic has affected educational systems worldwide. Schools and colleges remain closed to further notice. 

On the other hand, several parents are now working from home, and it is challenging to educate their children during this unprecedented time.   

Djokovic and Jelena explained, “This year has further demonstrated how important it is for children to attend preschool, particularly in a situation when parents are forced to work from home and are not able to dedicate their time to children adequately. However, it should not be forgotten that there are still those who are not able to go to preschool even in normal circumstances.”

 “So this year, the goal is to open new preschools in Vajska and Ljubis villages, which will accommodate a total of 105 children. Each of these places has its own story, and we want to tell it to the whole world, with the help of those who believe in our mission. That is why we have decided to double every donation you make this year again.”, Founders concluded. 

If you would like to participate in the campaign for child education, please click on this link

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